I’m always telling people in my Create Your Own Job seminar that you can make a living at just about anything. Even if it’s getting paid to drink wine. In fact, I know a guy we call “wine dude”, who has been doing just that for many years. In college when he was asked what he was going to do for a living, he said he wanted to drink wine and get paid for it. Of course everyone thought he was crazy, but he’s gotten the last laugh. He has been tasting wine, talking about wine and getting paid for it for the past twenty years.
The wine industry is a multi billion dollar worldwide business. When times are good, people drink wine. When times are bad, people drink wine. And there are many different areas you could work in in the business. Wine dude is a sales rep for a wine company. Not only is he knowledgable about the company he represents, but he also has a vast knowledge about wines from around the world in general.
If you like wine and you like people, this may be the perfect job for you. You’ll also need to be a good salesperson. Wine reps do work hard and put in a lot of hours. They also do a lot of traveling, whether it’s to the vineyard where the wine is made, or to the distributors or restaurants they sell to. They are responsible for putting on wine tasting events and promoting their company’s brand through sales and marketing.
A wine rep must be good at networking and relationship building. It’s not just an order taking job. You need to do your homework and constantly stay on top of your game. Learn the latest trends and keep your finger on the pulse of your customers and what they want and need.
One of the best ways to get a job as a wine rep is literally to start at the bottom and work your way up the ladder. That’s how wine dude did it. He learned everything he needed to know either on the job or through extra training and research.