Why Do Employers Go to Job Fairs?

In the Internet age, job fairs may seem like an old fashioned way of getting a job. It’s also still a buyers market as far as hiring goes. So why do employers still go to job fairs?

As someone who has been on the hiring end, I would say that you can’t tell someone’s personality from a resume. There are so many nuances that won’t show through from a piece of paper. And one of the best ways to analyze that first impression is by meeting a prospective employee face to face at a job fair. It’s a good way to prescreen applicants.

Another reason employers go to job fairs is to meet a large group of potential employees all at once. It saves a lot of time. You get to meet people who might not find you online or from your website.

Also, employers can convey more information than they could in an online ad. For employers who are actively hiring several positions, those can be talked about at the job fair. It’s much easier to customize your conversation when you are talking to someone face to face. Maybe there are certain qualifications that they are looking for in an employee that haven’t been listed online. Those can be explained in more detail when an employee is sitting there in person.

Meeting someone face to face is much more memorable than just looking through a stack of resumes. This is the time for a potential employee to impress the employer by doing their homework and coming in prepared and dressed as a professional. The employer wants to see that level of enthusiasm and professionalism that can only be done in a face to face meeting like a job fair.

If you’re looking for a job, make it an all of the above approach. And make sure you include job fairs in that approach because employers still value them.


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Julie Austin Inventing the Future Julie Austin is an award-winning author, inventor, futurist, innovation speaker, and member of the World Future Society. She’s an internationally known thought leader on the topic of innovation, and CEO of the consulting firm Creative Innovation Group. She’s been a keynote innovation speaker for corporations such as Procter & Gamble, Novartis Pharmaceuticals, Northrop Grumman, and Cognizant Technology Solutions. She’s also been featured in the books “Patently Female” and “Girls Think of Everything”. Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, Inc. magazine, Fast Company, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world. Her new book “The Money Garden: How to Plant the Seeds for a Lifetime of Income” is currently available on Amazon.   Julie comes from a background in the TV & film industry and has had jobs as diverse as commercial actor and TV host to TV/film distributor/writer, so she knows the creative, as well as the business side, and customizes her speeches for the audience she’s speaking to.   She will deliver a dynamic, inspiring, and entertaining speech that is customized for your audience. Corporations will benefit from her knowledge of innovation and entrepreneurial thinking to expand their markets and grow sales.     

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All innovation starts with great ideas. You may be number one now, but if you’re not innovating, your competition is, and they will knock you out of the lead. To stay ahead you need to constantly reinvent and have new ideas ready to go. 

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